Functional near-infrared spectroscopy (fNIRS) offers a portable, cost-effective alternative to functional magnetic resonance imaging (fMRI) for noninvasively measuring neural activity. However, fNIRS measurements are limited to cortical regions near …
Social neuroscience research has demonstrated that those who are like-minded are also ‘like-brained.’ Studies have shown that people who share similar viewpoints have greater neural synchrony with one another, and less synchrony with people who ‘see …
The large majority of social neuroscience research uses WEIRD populations—participants from Western, educated, industrialized, rich, and democratic locations. This makes it difficult to claim whether neuropsychological functions are universal or …
Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For …