During conversation, people often endeavor to convey information in an understandable way (finding common ground) while also sharing novel or surprising information (exploring new ground). Here, we test how friends and strangers balance these two …
Information transmission within social networks is crucial for widespread attitudinal and behavioral change. We propose that the value of sharing information increases when people perceive messages as more relevant to themselves and to people they …
Social neuroscience research has demonstrated that those who are like-minded are also ‘like-brained.’ Studies have shown that people who share similar viewpoints have greater neural synchrony with one another, and less synchrony with people who ‘see …
The large majority of social neuroscience research uses WEIRD populations—participants from Western, educated, industrialized, rich, and democratic locations. This makes it difficult to claim whether neuropsychological functions are universal or …
Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For …